I've followed Present & Correct for quite a few years and bought beautiful bits of stationery and gifts from them so I was very excited to see they've opened a bricks and mortar shop in London (only pity is living so far away). I find it exciting that despite the digital age of online shops there are sites which have become very established online and still feel they can have a physical shop presence. The age of the shop and shopping experience isn't dead! It's still a thrill to walk into an exciting shop full of things you know you'll love positioned and displayed in a way which makes your heart race a bit. It looks like the Present & Correct shop is every bit as design streamlined, geometric, understated and beautifully organised as the website. 'A place for everything and everything in it's place' must be their mantra!
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